Something About Adoptly Clearly Didn't Add Up.

About a week ago, a brain-dead campaign hit Kickstarter. Adoptly promised that adoption was "just a swipe away" through its Tinder-style app that let you find adoptable children. It was a terrible way to frame such a service, and something about the whole situation just didn't make sense, despite assurances from the company that it was legit. Apparently, Kickstarter also feels that something is amiss here: the Adoptly campaign was just suspended.

In this situation, all funding is returned to the backers (in this case, 16 backers had pledged a total of $4,000 thus far) and the decision cannot be reversed. Kickstarter doesn't say why it suspends projects, but its list of reasons includes a variety of reasons around misrepresentation that seem to be appropriate here.

In all liklihood, this decision won't affect the outcome (assuming Adoptly was real to begin with). The campaign had only made $4,000 off of a $150,000 goal, so funding was unlikely to happen to begin with. Earlier this week, The Verge noted that most of its team was unable to be found on social media, LinkedIn or other places that you'd expect to find startup founders.

A Kickstarter spokesperson noted that the company doesn't comment on individual suspensions and pointed me to the aforementioned list of reasons a campaign can get shut down. While the Kickstarter has been suspended, Adoptly's website remains up, at least for now.

Source:
courtesy of ENGADGET

by Nathan Ingraham

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