In an effort to generate business ideas and inspire entrepreneurial potential,students from the Universiti Brunei Darussalam's School of Business and Economics (UBD SBE) recently showcased their innovative products and services during the INCU Festival at the UBD's Student Centre . The festival was organised by students from the Event Management Cluster of this semester's Incubation Programme.

The INCU Festival officiated by Associate Professor Dr Mohammad Ayub Sadiq @ Lin Naing, UBD's Assistant Vice-Chancellor (Academic Affairs). 

Nazurah Noor, The INCU Festival Project Lead, said that "This initiative is our response to the university's call to fulfil its entrepreneurship pillars," she said. "This is where we combine both pragmatic and theoretical knowledge onto a platform."

According to Nazurah, the festival's main objective was to provide a platform for the incubatees to introduce their products and services to the general public.

Since its establishment in 2012, the festival helped to nurture the spirit of entrepreneurship that comes with this sort of event.

"Alhamdulillah, this semester we have a couple of outstanding incubatees whose businesses, HBR' and 'Just Eat BN', have almost surpassed the $1,000 monthly sales mark," she shared.

She added that an innovation assignment was introduced this semester, in which the incubatees were required to develop concepts for innovative products and services. As example was the  launching of a popular new dish, which is the Bubur a la Pakistan.

"In a span of five weeks, 13 innovative products and services were produced by 13  groups of incubatees, ranging from aprons and kitchen cabinets to a mini-aquaponics tank," said Nazurah.

"These talented groups carried out marketing validation among their families, friends and even members of the public -all of whom gave positive feedback.”

Source:
@BRUDIRECT.COM

by BruDirect.com

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