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Malaysian Brand Brahim's Expanded Product Line
August 21st, 2016 | 06:30 AM | 1434 views
BANDAR SERI BEGAWAN
Malaysian brand Brahim's on Friday expanded its product line in Brunei Darussalam with the official launch of its Meals Ready-to-Eat (MRE) Rice and its recipe book, 'Malaysia's favourite traditional recipes'.
Brahim's Dewina Holdings Sdn Bhd, a leading name in the Malaysian halal food manufacturing and industrial catering industry, officially launched the new MRE rice products and recipe book in a ceremony that took place at Times Square Shopping Centre.
Attending the launch ceremony as the guest of honour was the High Commissioner of Malaysia to Brunei Darussalam, Datuk Ghulam Jelani bin Khanizaman.
"Brahim's, with its leading expertise and capabilities in food industry, is displaying a deep commitment to offer the best, most relevant and innovative food packaging products to diverse Bruneian consumers," said Brahim's in a press statement.
The new MRE rice products launched for the Brunei market on Friday are Nasi Briyani Ayam, Nasi Briyani Kambing, Nasi Goreng Kampung, Nasi Goreng Ikan Masin and Nasi Arab Kambing.
To complement the new product offerings is a unique 162- page recipe book, which includes the story of. Brahim's journey in the food business, as well as 42 recipes accompanied with solutions for those who have time constraints.
The hook offers readers guidance and options to consumers in food preparation either using the simplified convenient way or following the traditional way of cooking.
Nur Fatin binti Dato' Seri Ibrahim, Group Managing Director of Dewina Holdings Sdn Bhd said, "There has been an overwhelming response to Brahim's MRE rice range since first introduced them to the Malaysian market in 2010. We hope our easy convenient MRE rice offerings will also appeal and be well accepted by our Bruneian consumers."
"Our ready-to-eat Nasi Briyani Ayam was given the Gold Award for Innovation by the Malaysian Institute of Food Technology in 2011," she said. "It was the first time that anyone ever produced ready-to-eat Nasi Briyani Ayam in a packet that you can take anywhere without being spoilt and lasts 18 months."
She shared that the all-time best seller their "authentic Nasi Goreng Kampung".
She explained that the rice requires very little preparation work. "You can either heat it in a microwave oven for about two minutes or place it in boiling hot water for seven minutes, and it can be eaten anywhere, at any time."
"It has good nutritional value and no added MSG, preservatives or artificial colourings. It is also suitable for travellers and time-constraint individuals, and is extremely convenient for camping trips/expeditions and outdoor activities.
"With the Brahim's team striving and succeeding in nurturing a solid relationship with its loyal consumers, the strong growth plans we have for the Brunei market in product offerings, marketing capabilities and positive feedback we have had from our existing and potential consumers, we are encouraged to think that Brahim's will have a very bright future in Brunei."
"We are here to continue to help improve the hectic lifestyles of our loyal consumers and to be committed and driven by passion in everything that we do," Nur Fatin added.
Brahim's rice will be available in most premium and neighbourhood outlets in Brunei, while Brahim's recipe book, 'Malaysia's favourite traditional recipes' will be available at Best Eastern Bookstore.
Source:
@BRUDIRECT.COM
by BruDirect.com
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