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Brunei Can Become Cargo Hub For Southeast Asia

  • Written by Zee Yusri
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Bandar Seri Begawan: "Brunei Darussalam is uniquely positioned to increase its role in the Southeast Asian airfreight arena."

This was highlighted by Francois Pariseau, Director of International Cargo Management, Air Logistics Brunei (ALB), during his welcoming address at the launch of the new Air Logistics Sdn Bhd (ALSB) office at the Madang Complex.

Pariseau underlined that Brunei is a small hub and therefore more agile than some of its competitors and shipments can move quickly in a non-congested environment.

Pariseau also said that the company has a very competent, dedicated and trained workforce that adds on to Brunei's attempt to create a world-class IT system.

He added that at ALB they hope to build on this agile platform and respond quickly to market expectations by giving their clients rates and services that will help them grow.

"There is only one way to grow in our business and it's to grow with our clients," noted Pariseau.

He expressed that after three months of preparation and work to ensure that the cargo is being handled by the best partners in Brunei and abroad, the long-awaited day has now come.

"When ALB was set up, the first objective was to ensure that it could offer the best customer service possible and to meet this end, we have put together one of the best cargo teams in Brunei, supported by experienced cargo teams in the United Kingdom, Switzerland and Bulgaria.

"I believe after more than six weeks of operations, we have proven that not only in the Brunei market, but throughout the Royal Brunei Airlines network, we can deliver the best customer service," Pariseau emphasised.

It is hoped that in the following weeks, ALB will offer more opportunities to local importers and exporters as well as develop new routes and products as they expand.

"We are working on new partnerships and will have more announcements as we progress throughout the next few weeks, as many of you are hoping that we can expand the reach of RB throughout North and South America as well as offer more routes through South Asia and China," Pariseau added.

ALB has done its best to ensure a smooth transition between RB and ALB.

"In the long term, we see Brunei becoming an important cargo hub in Southeast Asia with expected growth in cargo of 20 per cent in the first year.

"This landmark partnership will boost the air cargo industry in Brunei, turning the aspirations of the Sultanate to be a centre of excellence for air freight into reality" Pariseau concluded.

Pariseau thanked everyone involved in making the event a success and expressed his gratitude at the support in realising this project.

"I have rarely seen teams so willing to help, this is also a transition for them and I truly feel that they are willing to go above and beyond to make this project succeed."


Source:
Courtesy of Borneo Bulletin

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02-10-2014 | 22:28:08
Since June 03, 2013
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