Bandar Seri Begawan - The Brunei Economic Development Board (BEDB) and Telekom Brunei Berhad (TelBru) have partnered to organise a ‘30 second Informercial' Competition to mark the World Intellectual Property Day 2013. The World IP Day is a global event celebrated every April 26th by the World Intellectual Property Organization (WIPO) to commemorate the importance of IP and the role it plays in our everyday life. On this occasion, Member States of the World Intellectual Property Organization (WIPO), including Brunei Darussalam, celebrate the World IP Day with activities around the globe to discuss and demonstrate how IP works to contribute to the development of music and the arts and to drive the technological innovation that helps shape our world.

The BEDB's ‘30 second Informercial' Competition will run from March 11 to April 15, 2013. The Competition is hoped to increase awareness on the protection of Intellectual Property (IP) whilst encouraging innovation and creativity. The Competition is open to residents of Brunei Darussalam and is divided into two categories, the ‘Open Category' and ‘Students Category'. Contestants wishing to enter the competition will have to film a ‘30 second Infomercial' on the importance of IP protection based on this year's World IP Day theme: ‘Creativity - the Next Generation' and should submit their video clips and register their full details at the Patent Registry Office (PRO), Block B26, Knowledge Hub, Anggerek Desa (next to the iCentre).

Speaking on the BEDB's hopes for the ‘30 second Informercial' Competition, Shahrinah Yusof Khan, Deputy Registrar and Head of the Patent Registry Office (PRO) at the BEDB reflected on the Deputy Minister at the Prime Minister's Office and Chairman of the BEDB Dato Paduka Awang Haji Ali bin Apong's speech at the launching of the BEDB's Creative Arts Facilities (CRAFT) earlier this year where he acknowledged digital multimedia to be part of the creative industry and a potential area for innovative start-ups to generate economic growth in Brunei. In line with the theme for WIPO's Intellectual Property Day this year, Creativity - the Next Generation, she strongly urge students and young entrepreneurs to use their imagination, knowledge and enthusiasm to become part of a new generation of innovators.

A panel of judges comprised of the BEDB, TelBru and the Attorney General's Chambers (AGC) will judge the entries on creative thinking and production skills based on the title chosen as well as effectiveness in getting the message and theme across. The winning entries will be announced in a prize presentation ceremony on the World IP Day on April 26th at the iCentre in Anggerek Desa. The Gold entry will win a cash prize of BND$1,000 while Silver and Bronze entries will receive BND$700 and BND$500 respectively. In addition, a consolation prize of $200 will also be awarded for each category. It is anticipated that the winning entry will be published on WIPO's World IP Day Facebook on April 26th and will be used by the BEDB's Patent Registry Office (PRO) in its public awareness initiatives. All shortlisted finalists will also receive a basic training course in the field of Animation sponsored by the Creative Arts Facilities (CRAFT) which will be facilitated by an expert in Autodesk and Side Effects software.

For more information on the competition, please contact the Patent Registry Office (PRO) at telephone numbers 2380965/2380966 or visit their website at www.brunei-patents.com.bn.

--Courtesy of Brudirect.com