Bandar Seri Begawan - E&C FASHION held the soft launching of its first branch yesterday with a ribbon-cutting ceremony officated by Mr King, the Manager of Seri Qlap Mall.

The owner, Ms Chris Wong, said "it was only this year that we started to go out and participate in several expos and we have been receiving positive feedback from our customers since our establishment.

"Our branch in Kiulap aimed for the convenience of our customers; to make it more accessible for them. Our vision is to have a brand in every district to make ourselves convenient for our valuable customers because without their support, we might have not been able to reach this far".

The establishment of E&C Fashion started through Facebook and door-to-door. Majority of their products are casual ladies' wear and accessories.

On August 2010, they opened their first shop at Kampong Kilanas and on September 2011, they moved to a bigger place because of the high demand from customers. They moved below their former shop where they then opened a new spacious showroom.

The shop is now expanding its business and offering soft toys, handbags, stationary, gadget accessories, watches and much more.

--Courtesy of Borneo Bulletin