Bandar Seri Begawan - The all-new Chrysler 300C took a grand launch here with the unveiling of the new lineup of Chrysler cars, which took place at the Indera Samudera Grand Hall of The Empire Hotel & Country Club last night.

The all-new Chrysler 300C Luxury Series models expand the Chrysler 300C letter series heritage with more personality and style and thus the unveiling took the form of a grand welcoming reception by dealer Goh Hock Kee Motors Sdn Bhd.

Present as guest of honour at the event was the Ambassador of the United States to Brunei Darussalam, Daniel Shields. Also in attendance was the Managing Director of Chrysler Asia- Pacific, Brian Bradley.

The curtain raiser for the unveiling was an opening speech by a representative from Chrysler, which was followed by a feature video presentation of the all-new Chrysler 300C.

Shortly after, guests comprising of some VIPs as well as customers of GHK waited anxiously as the unveiling took place with the ambassador taking the honour along with the Chairman of GHK, PM Dato Shariffuddin, GHK Managing Director Pehin Kapitan Lela Diraja Dato Paduka Awg Goh King Chin and Mr Bradley.

Following the unveiling, guests took the opportunity to get up close with the model, which holds best-in-class 7.6 L/100km highway fuel economy and best-in-class rear wheel drive fuel economy with eight-speed automatic transmission and award-winning 292 horsepower, 3.6-litre aluminium Pentastar V-6" engine.

Chrysler Group LLC is the first American automaker to feature the state-of-the-art ZF 8-speed automatic transmission in its vehicles and the new 2012 Chrysler 300C series sedans offer world-class technological innovation and quality while delivering stylistic distinction and premium E-segment sedan features at a legendary value.

It is designed to be the most luxurious and fuel-efficient Chrysler flagship sedan ever, the 2012 Chrysler 300C Luxury Series combines ultra-premium leather, once limited to some of the most exotic Italian luxury cars with world-class refinement and handling, state-of-the-art safety and connectivity features.

Concluding the evening's event was a lucky draw that saw the grand prize winner walking away with the latest iPhone model, the iPhone 5, while other lucky draw prizes included the latest iPad and a Samsung Note II.

--Courtesy of Borneo Bulletin