Bandar Seri Begawan - Standard Chartered Bank (SCB) Brunei is delighted to announce the launch of their official Facebook page at www.facebook.com/StandardCharteredBN.
Jennifer Kang, Head of Corporate Affairs and Marketing, SCB, said, 'As reported in the local media recently, Brunei ranks No 1 in Asia in terms of penetration for social networking site Facebook, standing at 59.25 per cent penetration rate in relation to its total population.
"Hence, it is important to be a part of the conversation and, naturally, Facebook is the first choice for us in terms of choosing which social media channel to be on. Social media is proving to be a valuable channel for media relations, branding or sponsorships, crisis managefnent, customer promotions and responding to customer enquiries."
"Our strategy focuses on driving brand awareness and building our reputation; we do not view social media as a revenue stream. Our adoption of social media will stimulate greater integration and collaboration across the bank, enabling us to enhance the experience we offer our customers and communities. We are extremely excited to be on Facebook,'' she added.
To follow SCB's Facebook page, click 'like' on Facebook at www.facebook.com/StandardCharteredBN and updates will then automatically appear on the members' personal Facebook pages, allowing them to stay up-to-date with the latest information available from the bank.--Courtesy of Borneo Bulletin