Bandar Seri Begawan - LANEIGE Brunei Darussalam yesterday embarked on its corporate and social responsibility initiative highlighting health concerns with its slogan "Beauty through Healthy Lifestyle" at The Mall, Gadong.

The Health Campaign was supported by the Health Promotion Centre (HPC), the Ministry of Health, Embassy of the Republic of Korea in Brunei Darussalam, JPMC Fitness Centre and Susan's Fitness Studio.

The aim of organising the Health Campaign was to deliver the message that a balanced daily diet and regular exercise, together with a proper daily skincare regimen are the key to staying smart, beautiful and confident.

At the same time it also aimed to achieve a complete form of what is considered to be a healthy lifestyle, as there is never a "one night miracle" to stay young and beautiful without putting on the effort from inside out.

According to the Marketing Executive Pat Li, LANEIGE Brunei Darussalam realised that the importance of staying healthy is fundamental for every nation and every generation in the country, in order to have the energy to accomplish their future goals.

LANEIGE emphasised the concept of understanding how the body functions in order to deal with skin issues as skin is the largest organ in our body and it is a barometer of our overall level of health.

One of the highlights of the event was a Healthy Snack Making Contest with a Korean Fusion Food theme that was strongly supported by the Korean Embassy in Brunei Darussalam.

Talking about the contest, Pat Li said there were 34 submissions of recipes, and seven finalists have been chosen based on their recipes on overall healthiness and Korean influence.

At the same time, the Korean Embassy contributed an exquisite set of Korean traditional costume called 'Hanbok' for the grand prize winner Susan Fong Sia Sun, for her dish 'rendang roast beef with kim chi, mushroom and sesame rice cake'.

The public also participated in a Zumba session conducted by Susan's Fitness Studio, a free BMI check and blood pressure check by JPMC Fitness Centre.