Bandar Seri Begawan - For more than 20 years Capri-Sonne has been successful in the Brunei market with fruit drinks in the well-known 200ml pouch with straw. Now the time has come for Capri-Sonne to grow-up.
According to a press release, Ben Foods (B) Sdn Bhd is about to launch the tall Capri-Sonne in a unique re-sealable 330ml spouted pouch.
With the launch of the product in its new packaging, Ben Foods is positioning the Capri-Sonne 330ml as more than just a kids' drink, but one with appeal for grown-ups as well.
The objective is to further expand the target group and boost brand loyalty among existing buyer groups and new consumers as well.
The 330ml spouted pouch has already been a major success amongst young adults in Europe and the USA. Brunei is one of the first Asian countries launching the tall Capri-Sonne.
The four varieties, Orange Peach, Multivitamin, Pink Grapefruit and Red Fruit Lemon, contain less sugar and represent trendy flavours especially suitable for adults, thus perfectly fitting their lifestyle and taste.
The unique 330ml re-sealable pouch is a perfect fit for the needs of the mobile generation who want the perfect on-the-go drink. Of course, natural ingredients are used exclusively - artificial flavours, preservatives and colouring are off limits.
The new products are now available at all leading supermarkets and the general trade.
--Courtesy of Borneo Bulletin