A new viral video craze looks to have taken off after students started filming themselves pouring milk over their heads in public.
'Milking' is set to be the new 'planking' judging by the clips of men pouring four-pint containers of milk over themselves across Newcastle.
Students and graduates are shown 'milking' themselves outside pubs, in busy roundabouts, in a tree and in the middle of the road.
Tom Morris, 22, was behind the video which has been viewed by more than 60,000 people in less than a week on YouTube.
He said: "We were just in our kitchen talking about doing it outside Starbucks in Jesmond and thought it would be really funny.
"We did that, uploaded the video to Facebook and got a load of likes. So then we thought: "Why not just make a video"?"
Student paper The Tab Newcastle reported that students in Oxford, Edinburgh, Nottingham and Cirencester had been filming their own versions of Milking Newcastle.
Reactions to the video have been mixed with some comments filled with puns and praise, but others saying the students' behaviour is immature and a waste of money.
YouTube user SamSmurfet commented: "Holy cow man! Dairy good video. Just semi-skimming YouTube when I found this."
--Courtesy of Orange.co.uk