A Swedish insurance company has made an ad featuring sky-diving cats after asking its customers for ideas.

As a co-operartive, Folksam is owned by its customers so asked them how best to advertise its services.

And the first idea it followed up was by a woman called Eva who has her pet cat insured with the firm.

She wanted to see sky-diving cats spell out her name in the sky while R Kelly's 'I Believe I Can Fly' played in the background.

No doubt to her surprise, Folksam, Sweden's oldest insurance company, liked the idea and commissioned the ad.