September 17, 2002 - After a 14-year absence, Peugeot is to re-enter the Brunei market with its latest models, including an award-winning car, which are likely to be "affordably priced" and appealing to buyers following last year's huge reduction in car import duties, which has revived sagging car sales.
Mr Thibault Champenois, Peugeot's Area Manager for Southeast Asia, yesterday voiced confidence that Peugeot will do well in Brunei as it is the number two brand in Europe and has achieved its target of selling three million units worldwide this year.
The brand is also well-known in Latin America, he said, adding that the company will make an impact in Asia, especially in Brunei Darussalam where cars are considered a necessity. - June Ong
--Courtesy of Borneo Bulletin