Charge! Brunei Grand Sale Is On
By James Kon & Rosli Abidin Yahya

Bandar Seri Begawan - The 12th Brunei Grand Sale (BGS) is on - launched at the Bumiputra Trade and Commercial Centre in Bandar yesterday - and with that, though shoppers may be slow on the draw now, the 45-day sale should pick up when payday gets closer.

The monthly phenomenon aside, shoppers in the meantime are whipping out the credit card instead with the accent on price tags in this year's sale being obvious.

As the Permanent Secretary at the Prime Minister's Office, Dato Paduka Hj Kamis bin Hj Tamin laid it down: "Brunei has a Price Control Act which entails that products displayed for sale be accompanied by clear price tags visible to customers."

The perennial phenomenon is where locals make a beeline to border towns like Mid and Limbang on weekends and festivities.

Dato Paduka Hj Kamis also noted that with foreign workers abounding in the retail industry, there is much opportunity for the local workforce to fill in positions at management and professional level in the trade and retail sector.

He also was hopeful that businesses would prioritise customer service as a good service reputation goes a long way to build a company; hence the integrity on proper pricing in a sale which recognises customers as sophisticated shoppers.

But the charge is on, as establishments entice shoppers with discounts, purchase-on-purchase, free gifts, one-day promotions, crazy sales, lucky draw and points system on top of rock-bottom prices.  -- Courtesy of Borneo Bulletin

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