HSBC Staff 'Bleed For Love' Together
By James Kon

Bandar Seri Begawan - HSBC held its second blood donation campaign this year at HSBC Chambers in Bandar Seri Begawan.

During the whole day event yesterday, around 100 staff members donated blood.

Among those present to donate blood were Rosdi Amin Dato Yaakub, Deputy Chief Executive Officer of HSBC and other senior managers.

The event, which was part of HSBC Cares Corporate Social Responsibility activity, is held bi-annually with the first one held in April this year.

Under the HSBC Cares programme, the bank will continue to be involved in such humanitarian campaigns as a way of giving something back to the community.

"The second campaign this year has seen our regular blood donors as well as more new faces supporting this worthy cause. Finding suitable donors is always a challenge. So to counter this, we have come up with the theme `Are You My Type?' for the campaign," said Rosdi Amin.

Under the theme, HSBC staff members were invited to "make a date" with their spouses, friends or colleagues to donate blood together as a couple or a group of friends.

Couples and friends had their pictures taken together as a memento of their noble act.

There were about 30 couples/groups who "bled for love" together.

"This new concept has proved very successful because we notice that experienced blood donors have teamed up with first time donors to offer support and encouragement.

"The positive response and sizeable participation is a reflection of our staff's eagerness to donate their time and energy towards activities that benefit the community as a whole," he added.

A team of medical personnel from the RIPAS Blood Collection Unit was on hand to assist in facilitating the campaign.  -- Courtesy of Borneo Bulletin

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