BMW Lifestyle Collections unveil MINI Autumn/Winter fashion range
By Huraizah Ahmad

Female models parading the latest fashion range from BMW's MINI Autumn/Winter Collection 2004.

BMW Group Asia created yet another new beginning in the history of BMW Lifestyle Collections during the unveiling of its MINI Autumn/Winter Collection 2004 held at the Arts House of the Old Parliament house in Singapore on Friday.

"Sales of the BMW Group's Lifestyle collection has been growing by about 10 per cent annually to over 1000 million Euros in worldwide sales revenue last year," said Ms Birgit Maier, Vice President of the BMW Group Merchandising and Lifestyle as she addressed to the guests during the opening of the event.

She added that as one of the pioneers in the business, the BMW Group has carefully developed its lifestyle products so that they bear the same characters as the brand they represent with each of the items produced bearing innovation, dynamism, aesthetics and authenticity.

Also attending the second BMW Asia Lifestyle fashion show from Brunei Darussalam was Pg Hjh Halimah, Deputy General Manager of QAF Auto Sdn Bhd, Rosman Masri; BMW Parts Manager as well as Ms KC Fang; Marketing Officer who attended the two-day event for the BMW Asia Lifestyle Conference.

Among the highlights of the event included the latest addition to the popular BMW Williams F1 Team Collection with Puma which unveiled its range of women, men and children fashion while featuring the Team Trainer sports shoes with its unique sporty design, excellent workmanship and perfect wearing comfort.

The line-up for the evening show included the latest looks from the MINI Collection, which unveiled its trademark of bold and trendy colours representing the characteristics of the Mini Car.

The 'Urban Sixties' and the retro 'Monte Carlo' style certainly made a comeback during the unveiling of the latest MINI Autumn/Winter collection which was sported on the runway during the BMW Lifestyle fashion show.

BMW Lifestyle models were also seen sporting a range of bag collections from the MINI Collection and the Italian leather goods and fashion group Mandarina Duck of Bologna including the trolley luggage, city bags, travel bags as well as rucksacks which features innovative materials and striking colours combined with comfort, function and design for hassle-free travel.

Also seen parading along the runway were the latest BMW 'babies', a new edition of the BMW Baby Racer driven by young models which featured its whisper quiet tyres and light power operated machines safe enough for the living room.

Meanwhile, to top it all of at the BMW Lifestyle fashion was the presentation of the latest BMW kids bike depicting characters of the BMW Roadster Z4, which also highlighted several safety features in its innovative designs.

Courtesy of Borneo Bulletin