Bruneians Face Fake Sony Products GM Warns
By Ignatius Stephen

Bandar Seri Begawan – Bruneians beware. It may not be a Sony after all.

This warning comes from Mr Wong Kok Phing General Manager Masros Electrical Company,

which markets more than 80 percent of the sultanate’s electronic home and entertainment units.

His main concern was for the general public who could fall victim of parallel importers some of whom are cheating the customers with fake products.

His group includes Masros Electrical Company and the Sony Customer Centre under Multitrons Sdn Bhd providing after sales service from their premises at Block B No 6 Beribi Industrial Complex, Jalan Gadong in the Brunei capital.

Because Sony runs a credible and caring after sales service here anyone buying Sony items the group market may do so with full confidence.

“You do not buy, for example, an expensive digital camera or a Home Theatre every day. Therefore you might as well buy one which is genuine and receives proper after sales service,” Mr Wong who is also General Manager Toshiba Service Centre here remarked.

“There have been instances when unauthorized dealers have been deceiving customers buying digital cameras and not providing chargers and other essential accessories.

“When customers come back complaining that these were missing, they are charged again for what they are actually entitled get free when they first bought the item.

And when after sales service is concerned these dealers charge the unwitting customer for “parts’. No one knows what parts they put it and purchasers are charged at will. In fact after sales service during the guarantee period should be free.

“We strongly condemn such sharp practices. Anyone of our more than 30 agents in Brunei doing this and especially mix parallel imports will be terminated. We are very strict on this, because we want to safeguard our valued customers.

“Unfortunately in recent times we had to end our relations with some local outlets who tried to mix genuine Sony products with parallel imports,” he said.

It is a matter of education, he added. Cheap things that save you a few dollars may bring big headaches later.

Mr Wong and his team are currently organizing Sony Expo 2003 at the Dar Takaful IBB Building in Jalan Pamanca in the Brunei capital, which ends today, Sunday, with a Sony Goodies Hunt lucky draw at 8.pm.

Lucky prices on offer are Sony 29inch flat screen TV, VCD Mini Hi-Fi and other items

He said that a main aim of the Sony Expo was to educate the public to make them aware of the pitfalls in buying fake products.

The Sony Expo, one of the most comprehensive held here also gave a boost to its more than 30 agents statewide in giving them publicity and in focusing on the innovative and latest design in Sony technologies.

The successful event attracted thousands of Bruneians who came in a steady stream to the fifth and sixth floors of the splendid Dar Takaful IBB building throughout the expo.

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