Brunei Gobbles Up Indo-Food Instant Noodles
By James Kon

Bandar Seri Begawan - Brunei Darussalam has one of the highest consumption per capita of Indofood Instant Noodle in the region.

This was stated by Mr Bambang Soendoro, Indofood Head of Business Development, during his welcoming remarks at the Indofood Scratch & Win 2006 Trade Display prize presentation dinner. The event was held at Dynasty Restaurant Saturday evening.

According to Mr Bambang Soendoro, "LEC-Hanafiah Import & Export (main

importer of Indofood) and Syarikat Aliaa Sdn Bbd (sole distributor of Indofood) achieved another milestone by selling 250,000,000 packets of Indofood Instant Noodles to the Brunei market since early 1988, which show a total consumption per capita of 700 packetss per person."

Figures collected in 2005 show that some 27 million packets of Indofood Instant Noodle were sold in Brunei Darussalam, while the consumption per capita for 2005 was 75 packets per person. This was a growth of 107.75 per cent from 1995.

In comparison, the consumption per capita for Indonesia is 50 packets per person, Malaysia with 40 packets per person, Singapore with 21 packets per person and Philippines with 15 packets per person. Brunei Darussalam still tops the list for highest consumption per capita of Indofood Instant Noodle in the region, he added.

Mr Bambang Soendoro said the Indofood's Scratch and Win promotion was so successful that the company sold an estimated seven million packets of Indofood Instant Noodles during the period

The promotion, which started in July and ended September, offered over 3,000 prizes including a 26 inch LCD TV, 29-inch flat TV, DVD players and home theatre sets. -- Courtesy of Borneo Bulletin

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