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The Importance Of Knowledge In
Modern Business Explained
Bandar Seri
Begawan – In the modern society of today, it is unreliable to
depend solely on the labour and capital that have gotten us this far.
This has led many to search for a new
alternatives that complements the existing model in the economy to
enhance productivity, creativity as well as quality. Many have opted
for a 'Knowledge-based Economy' concept or better known as a
K-Economy.
But what is K-Economy and how does it
work?
The notion of what K-Economy really
is has remained elusive so far.
Coupled that with the term 'New
Economy' that is often associated with the K-Economy, this creates an
even greater scale of confusion.
In reality, Knowledge-based Economy
is really the application and incorporation of knowledge in the
business arena.
There is no doubt that knowledge has
played and will continue to play an important role in the economy but
nowadays, knowledge has also caused a change in attitude, mentality
and philosophy of many on the nature of economic growth and
development.
Dato
Dr. Zainal Aznam Yusof, a former Deputy Director General of the
Institute of Strategic and International Studies of Malaysia, was one
of the men who recently attended the Asean-EC's International
Conference entitled 'The K-Economy: Competitiveness, Survival and
Growth."
But essentially, some of the
definition of what is knowledge and what is a Knowledge-based Economy
can be incorporated into a very simple and general definition which is
essentially something like an economy which in fact that uses and
incorporates knowledge in the whole production to produce new products
and new services.
There you can call knowledge, either
tacit or codified knowledge, as something as what we would call
intellectual capital.
Those where you depend much more on
brain power, depend on the intellect, get much more knowledge based
workers to use your resources, capital and labour to turn it into
something new.
So that's where I think you have
something to sell, to promote the idea that it's extremely important
and that when you say that it's important, what is now becoming more
and more important is what we call the human side, Dato Zainal said.
Why is it then that the K-Economy has
now been thrust into the spotlight? Dato Zainal claims that there is
now a new sense of appreciation for knowledge and intellectuals.
Another reason for the increase is
the understanding through research of economic growth. How Asian
countries grew faster than the old ideas of growth could explain.
One of the ways to look at it is
under the total factor productivity.
The idea is that growth can be caused
or contributed by sheer capital, sheer labour - that was the old idea.
Now more and more research has shown
that that's not enough.
You can't explain how the economy is
growing so fast. Something else is in fact contributing to growth.
So that Total Factor Productivity (TFP)
and part of that is intellectual capital growth of knowledge,
innovation, technology which is embedded has not been explained before
very much.
Most Asian economies spend one to one
and a half percent of their revenues on research and development,
another important factor of the K-Economy.
So how will small and Medium Sized
Entrepreneurs (SME) survive against big corporations that can afford
to spend more in the K-Economy?
Small and medium, particularly small
enterprises - there are evidence to show that they are not completely
at a disadvantage.
They can have the advantage, which
the big firms don't have which is that they are small and can turn
very fast.
They can turn very fast to take
advantage of the changing forces whereas the bigger firms like IBM may
take sometime.
So there are some pluses and minuses
in relation to scale or size.
But this doesn't detract from the
fact that either you’re small or large, the important thing is that
it's quite costly to invest in ICT.
The bottom line is that in this new
playing field, there are no favourites.
Everyone, be it big or small, has an
equal opportunity.
Furthermore, knowledge is something
that can be achieved by constantly learning.
The K-Economy which categorizes
knowledge into the know-what, know-why, know-how, and know-who will
prove that there's much more than just labour and capital in a
successful business. -- Courtesy of Radio Television Brunei
Brudirect.com
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