Brunei Faces Bogus Electronic Goods Invasion
By Ignatius Stephen

Bandar Seri Begawan – A mountain of bogus electronic goods is hitting Brunei bringing along with it much anguish and aggravation.

Many unsuspecting people have bought car CDs, audio players fax machines and computers and similar things but only to find their joy short lived.

And angered and frustrated they make a song and dance of it in vain before the dealers who had not given them a guarantee card.

After applying extreme and persistent pressure some unhappy purchasers get their money back but others have their equipment repaired only to face constant breakdowns.

Mr Steven Goh, Business Development Manager, Interhouse Marketing Sdn Bhd sole distributors for a variety of Cannon products in Brunei said it is a good idea for all genuine dealers and distributors to get together to form an association to fight bogus transactions in the interest of the public.

“But it would cost a lot of money. And it’s only logical that we unite to raise the cash,” he suggested.

Educating the public is another factor. “Who is funding the pirates?” he asked. “We, as consumers, are when we buy bogus items at a slightly lower price. We must therefore insist on genuine parts and equipment,” he added.

He also pointed out the safety factor adding that there have been instances of mobile phones blowing up because bogus batteries.

Mr Wong Kok Phing, General Manager, Multitrons Sdn Bhd sole distributors for Sony has also begun a fight against pirated goods.

In a front page advertisement in the Borneo Bulletin yesterday his company urged customers to insist on genuine Sony Warranty Certificate when buying Sony products.

Multitrons Sdn Bhd only can warrant and guarantee Sony products with genuine Sony Warranty certificates, the advertisement runs.

“Sony Customer Service Centre is professionally trained to maintain and service Sony products with genuine parts from Sony,” it says in its drive against the pirates.

Mr Wong has also pointed out that some dealers are cheating the public in selling bogus goods at genuine prices.

“This downright passing off should be seriously looked into,” he added.

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