ASEAN Tourism More Challenging Than Ever

Bandar Seri Begawan – Tourism in Asean is now more challenging than it has ever been before, since the incidents of September 11, war on Iraq, SARS and lately the terrorism bombings in Bali and Jakarta.

Sheikh Jamaluddin,Director of Brunei Darussalam Tourism Development, Ministry of Industry and Primary Resources, made the remarks at the official launching of Asean Dance Festival 2003 at the Indoor Stadium Hassanal Bolkiah National Stadium in Berakas.

He said even though tourism is known to be the number one industry in the world, where it is possible to generate millions of new jobs, it is also known as the most sensitive industry in the world.

According Sheikh Jamaluddin, global airlines and hoteliers are being hit due to adverse publicity and travel advisories, especially after the dreadful incidents.

Tourism industry, he further mentioned, is always the first to be hit and the last to recover in time of crisis.

The Asean Dance Festival 2003 was officially launched by Pehin Dato Dr Haji Awang Hussain, Minister of Culture, Youth and Sports.

It is the first Asean Dance Festival to be held in the country from October 1 to 6, 2003. The Ministry of Culture, Youth and Sports organized the it.

The performance will contribute to the strengthening of understanding between the Asean countries and the people of Brunei. -- Courtesy of Radio Television Brunei

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