Singing all the way to Kenny Rogers Roasters
By Suriani Garip & Jacky Lim

Melvin Low (R) and his staff at KKR.

The eagerly-awaited fast food outlet, Kenny Rogers Roasters (KRR), is already in town and will begin business from 1pm today.

Last night, a special VIP Grand Opening was held to mark the occasion.

The local franchisee for Brunei Darussalam's first KRR is CDE Roasters Co (Brunei). Melvin Low, Operations Manager for CDE Roasters, said, "Our restaurant responds to consumer needs by offering the kind of nutritious food you can enjoy at Kenny Rogers Roasters, or take home, and feel good about serving to your family.

"Very simply, non-fried chicken is where the industry is headed and we're out in front with Kenny Rogers wood fire roasted chicken."

KKR's chicken are cooked on a rotisserie, "literally self-basting itself to a juicy, golden crispness as the fat drips off, which gives the chicken a special tender flavour, while being lower in calories, fat and sodium than fried chicken".

The chicken are marinated in a special blend of citrus juices and spices. The KRR chicken has 30% or less calories from total fat, 10% or less calories from saturated fat, 150mg or less cholesterol, and 110mg or less sodium.

Kenny Rogers Roasters is a restaurant chain which features wood-fire roasted rotisserie chicken as its main core item. It positions itself as a distinctive alternative to fried chicken and other quick service restaurants by offering a menu of fresh quality items and an attractive price or value relationship in a friendly environment.

The Roasters concept is designed to provide the comfort, convenience and ambience of a full service casual dining restaurant.

Courtesy of Borneo Bulletin