Canon Launches New Products
By Amin Hosni

Bandar Seri Begawan - Canon has launched an exciting range of products in Brunei Darussalam.

The 21.1-megapixel Canon EOS 1Ds Mark III professional digital SLR camera stole the spotlight at last night's product launching at the Royal Berkshire Hall in Jerudong.

The digital SLR camera, which is equipped with a 5mm full-frame 21.1-megapixel dual 'DIGIC III' imaging processor, comes with many preset functions such as 5fps continuous shooting.

Canon has not only made a name for itself in the camera market but also in other areas such as printers, copiers and semi-conductors, according to the President and Chief Executive Officer of Canon (South and Southeast Asia), Kazuto Ogawa, who officiated last night's launching ceremony.

He pointed out that the turnover of Canon's consolidated global sales last year was US$35 billion, which was a 19 per cent jump in net income for the company. He said that that it was the seventh consecutive year of growth for Canon in terms of sales and profits.

According to him, Canon has been able to grow over the years because it commits around 10 per cent of its total sales revenue in research and development. He added that the company has topped the list of US patent recipients for the past 15 years.

Kazuto is confident that Canon's products will be well received by consumers in the Sultanate.

"As we are the world leader in imaging technology, we are positioning ourselves to achieve the number one market share in (the Brunei) market," he said. "We want to delight each and every customer with our original technology through our business partner, Interhouse Company."

As Brunei has a stable economy, there is "potential" for the Canon to grow in the Sultanate, he said, adding that the company expects to grow by at least 30 per cent- annually.

Aside from the high-end digital SLR camera, Canon also launched a number of products last night such as the HRIO, PIXMA iP3500, iP4500, PIXMA MP228, MP476, MP520, MP610, MP970, PIXMA MX308, MX318, MX700, PowerShot G9, PowerShot A720 IS, PowerShot SX100 IS, PowerShot A650 IS Digital IXUS 960 IS, Digital IXUS 860 IS and EOS 40D.

Among those who attended the launching ceremony were Canon Country Manager Jordan Ng, representatives of Interhouse Company, distributors and the guest of honour, Japanese Ambassador Hashimoto Itsuo.

Canon has more than 200 companies globally and employs approximately 120,000 people. -- Courtesy of Borneo Bulletin

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