Business, Investment & Tourism Seminar To Lure Chinese To Brunei
By Alex How in Nanning, China

Bandar Seri Begawan - Brunei Tourism Director Sheikh Jamaluddin bin Sheikh Mohammad said he expects the number of Chinese tourists to Brunei to increase by ten per cent in the coming years, in a seminar yesterday at 105 Conference Hall of the International Convention and Exhibition Centre in Nanning, China.

"The number of Chinese tourists has been encouraging, and the number has surpassed 43,000 people," said Sheikh Jamaluddin, while revealing the beauty of Brunei Darussalam to the Chinese participants in the seminar entitled `Business and Investment Opportunities in Brunei Darussalam' and `Tourism in Brunei'.

Sheikh Jamaluddin was also confident that the number of tourists coming from China "will keep on increasing in the future". "The Chinese tourists will spend two to three days in Brunei, and we have the package to cater for these tourists,' said the director.

The Brunei Tourism Director also said that Chinese tourists are one of the market segments that the Tourism Board is looking into, having held four trade shows in China.

Meanwhile, Hj Momin Sawal, Head of Promotion and Facilitation Services at the Ministry of Industry and Primary Resources (MIPR) cum the Vice-Secretary General of China-Asean Expo introduced the business and investment incentives to the participants.

Hj Momin also highlighted the strong political and economic stability and the high literacy rate that has produced the well-educated workforce that Brunei enjoys.

Brunei will reduce the hassle for investors to look for new sites, because of the strategic location and readiness to occupy industrial sites.

Meanwhile, Ray Lei, one of the participants in the seminar was impressed with the natural heritage of Brunei and was keen to make a trip to Brunei in the future.

"Brunei is very beautiful ... especially with the adventurous tropical rainforest," said the local university lecturer.

"I would like to go to Brunei someday and have a closer look at the cultural performances or wedding shows," Ray Lei added.

The seminar was chaired by Dato Paduka Hj Mohd Hamid bin Hj Mohd Jaafar, Permanent Secretary at MIPR, and hosted by Mr Mu Hong, Vice-Governor of Guangxi' Zhuang Autonomous Region.

Also present were Abdurahman Abdul Aziz and Pg Aki Ismasufian from the Brunei Economic Development Board, Hjh Asmah Hj Saman, Managing Director of Semaun Holdings Sdn Bhd, and Mariani Hj Sabtu from MIPR. -- Courtesy of Borneo Bulletin

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