Radio ads get more air play
By Suriani Garip

Dyg Hajijah Jarudin receiving her prize for the RTB Director.

The Director of RTB disclosed that there has a 40% increase in advertising over the radio in the last twelve months, pushing aside TV to become the major medium for broadcast advertisements in the country.

Furthermore, the period from early this year to October last has seen a 30% rise in the number of companies that advertised their wares and services via radio and TV, according to a research conducted, Pg Dato Paduka Hj Ismail added.

Pg Dato Hj Ismail was speaking at a ceremony to present prizes to the ten winners of the "Kuiz Perdana Ria 2000" organised to commemorate His Majesty's birthday this year.

"Radio and TV advertising is an effective medium to boost sales," the director said.

Dayang Hajijah binti Jarudin walked away with the top prize of a brand new Proton Satria Gti sponsored by Worldwide Motors in a gala held at the sponsor's main showroom in Beribi yesterday

According to Hj Morshidi Hj Salleh, chairman of the quiz, the contest began in July till September 2000 with six questions pertaining to His Majesty the Sultan and the history of the Sultanate.

"The public response is overwhelming. A total of 30,000 forms were distributed, out of which 25,000 entries were received. However only 11,000 entries were accurate and eligible for the draw."

Hj Morshidi said the prize presentation ceremony was actually supposed to take place after the quiz but then sponsor ran out of the car. A new shipment had to come before the ceremony could resume.

Meanwhile, $8,000 was also collected by Worldwide Motors in conjunction with the quiz, which had been donated to the Orphans' Fund. This year marked the second time that Worldwide Motors had sponsored the quiz, which was aired over both national TV and radio.

Sponsors for the other prizes in the quiz are Masros Electrical Company and Adison Marketing Services.