Flip Boards To Bring The Message Home In Brunei

Bandar Seri Begawan - The rapid development in technology has prompted the Bandar Seri Begawan municipal board to introduce new innovative measures in bringing the people closer to progress.

The department has embraced the concept of flip boards in assimilating information to the public in a more sophisticated and creative way.

According to the chairman of the municipal board, Awang Haji Saji Haji Mudin, his department plays a part in changing the concept of signboards in line with the rapid growth of high quality technologies.

Awang Haji Saji was speaking this morning at the launching of the "flip board" concept being introduced throughout the country. He said the changes from the conventional signboards into flip boards require high costs.

At the initial stage, a local advertising firm, Sunlit Advertising Sendirian Berhad, following the endorsement of a contract by the Bandar Seri Begawan Municipal Board, has built several sky billboards and flip boards.

The installation of the flip boards within the municipal area is aimed at providing a systematic way of conventional advertising, besides upgrading the format into a modern method.

The new eye-catching look will also provide convenience to the general public, especially in facilitating travellers and tourists to their destinations.

For the time being, 12 strategic locations have been identified for the erection of the flip boards. One will be placed at the turning junction of the Tutong camp traffic light, and another at the Rasau traffic point in Kuala Belait.

The charge for advertising using the flip boards varies; with type "A" costing $95 per day, and type "B" costing $55 per day. The display time is eight seconds per advertisement, and 16 seconds for repeat time. Meanwhile the launching was held at the Taman Jubli Perak parking lot at the capital.  -- Courtesy of Radio Television Brunei

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