Flipboards launching
By James Kon

Awang Haji Saji pressing the button to launch the flipboards as Awang Haji Mohammad looks on Photo: Rudolf Portillo 

The rapid development in technology has prompted the Bandar Seri Begawan Municipal Board to introduce innovative measures in bringing the people closer with the progress. The department embraced the concept of flipboards in assimilating information to the public in a more sophisticated and creative way.

According to the Chairman of the municipal board, Awang Haji Saji bin Haji Mudin, his department has played a part in changing the concept of signboards in line with the rapid growth of high quality technologies.

He said this during the launching of flipboards built by Sunlit Advertising Company at the Jubli Perak Parking Lot at Jalan Pusar Ulak yesterday morning.

He said the change from the conventional signboards into flipboards requires high costs. At the initial stage, several sky billboards and flipboards would be built by Sunlit Advertising Company, following the endorsement of a contract by the municipal board.

He said the installation of the flipboards within the municipal area is aimed at providing a systematic way of conventional advertising, besides upgrading the format into a modern method.

"The new eye-catching look will also provide convenience to the general public, especially in facilitation travellers and tourists to their destinations."

Awang Haji Saji said that the erecting and building of signboards, banners and conventional billboards in the country are controlled by the law and regulations of the government and the municipal board has been keeping a close eye on the building and placement of signboards, billboards and banners in the capital.

On putting up advertisement on the flipboards, he said the public must go through the proper procedure and to approach the designated advertising company approved by the municipal board as well as to get approval from the municipal board.

He added that Sunlit Advertising Company has been given the permission to handle and manage the application of advertisement from interested parties. For those who are caught for putting up advertisement without permission, action will be taken against them.

The Managing Director of Sunlit Advertising, Awang Haji Mohammad bin Abu Bakar, said the launching of the flip boards was aimed at beautifying the capital as well as providing information and educating the public through advertisements.

Also present at the ceremony were senior officials from the municipal board, Pehin Onn, Jackson Ting and Mr Ang Swee Chuan.

Courtesy of Borneo Bulletin