Malaysian Airlines Launches New Cabin
By Lyna Mohamad in Kuala Lumpur

Kuala Lumpur - More than 100 invited foreign media representatives have witnessed the launching of Malaysia Airlines' "An Experience Redefined" held at Hangar 4, MAS Complex of the Sultan Abdul Aziz Shah Airport in Subang, Selangor.

Present to officiate the event was Dato' Seri Abdullah Hj Ahmad Badawi, the Prime Minister of Malaysia.

Also in attendance at the event were Dato' Sri Chan Kong Choy, Malaysia's Transport Minister, and Dato' Dr Munir Abdul Majid, Chairman of Malaysia Airlines.

The airline's "An Experience Redefined" is a comprehensive aircraft cabin that has been upgraded completely with a new total in-flight delivery service designed to capture a greater segment of the premium travelling market.

The airline is spending RM700 million to upgrade its B777-200 and B747-400 aircraft over a two-year period.

As the airline forges ahead, it will fulfill its corporate social responsibility by building up the skills and competencies of its workforce, said the prime minister in his address.

In addition, it is also in line with the government's aims to develop human capital and create a knowledge-based economy.

"Such efforts will also make strides towards building the capacity of Malaysia to be an aviation centre of excellence," he said.

He also highlighted that to further its corporate social responsibility agenda, the airlines should utilise local products and services and make it as a platform in showcasing Malaysian products so that the country's charm and identity can be portrayed throughout the globe.

They must constantly adapt to remain attractive to its existing and potential air travellers where feedback and interaction with its customers are crucial to spot changing trends, while taking into account the products and services offered by the other major competitors.

They must also keep abreast of the latest technologies so that it will constantly be at the technological frontier.

He noted that utilising the best technologies will be costly but coupled with proper timing and implementation; such investments should yield optimal returns in the longer run.

Customer satisfaction is key in any business but in the airline business it is highly critical and a key success factor which cannot be maximised without the human touch, as world class technology must be supported by a world class workforce.

He underscored that an impressive new cabin would be meaningless without the warmth, passion and dedication of cabin staff since human dimension plays the most pivotal role in ensuring the success of the cabin upgrade programme.

The launching was followed by a tour of one of the B747-400 refurbished cabin to take a closer look and get a feel of the facelift.

The cabin of its 17 Boeing 777-200 and 17 Boeing 747-400 are refurbished with the latest technology, futuristic style and innovative design in cabin comfort which also includes the training of its cabin staff to further enhance in-flight service delivery. -- Courtesy of Borneo Bulletin

Click Here To Have Your Say On This Story

Brudirect.com News