Seal Of Excellence 2005 Now Open For Handicraft Talents
By CT Hj Mahmod

Bandar Seri Begawan - United Nations Educational, Scientific and Cultural Organisation (UNESCO) has opened doors to preserve and develop both traditional and contemporary crafts through a wide range of activities.

Among them is the annual Seal of Excellence that was recently introduced in 2001 and jointly supported by UNESCO as well as Asean Handicraft Promotion and Development Association (AHPADA), which is in support of handicrafts as a significant cultural industry.

Two locals have done the nation proud by receiving the Seal of Excellence Award in two consecutive years.

Those interested may visit the official website www.ahpada.com for more details.

Judges, namely UNESCO and AHPADA, will nominate winning candidates based on certain criteria.

These include demonstrated excellence and standard-setting quality in craftsmanship; creative and effective combination of traditional skills and innovation in material, form and design; expression of cultural identity and traditional aesthetic values; respect for the environment in materials and production techniques; global marketability of craft products; and social responsibility.

Each product recognised with the Seal of Excellence will be given a certificate and benefits.

These benefits are that recipients will be able to use this award as a promotional tool to indicate the quality and authenticity of his or her goods and all will be listed on AHPADA's website for buyers to place orders.

The Seal of Excellence means to enhance international awareness of Asean handicrafts, while serving as a quality control mechanism and marketing device for the promotion of handmade traditional and innovative craft products that conform to rigorous standards in cultural, environmental and production values. -- Courtesy of Borneo Bulletin

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