By CT Hj Mahmod
Alleged rumours claiming that
"all Coffee Bean and Tea Leaf drinks contain E471 - mono
diglycerides which is from pigs origin", are spreading
across the state, through forwarded SMS text as well as via the
Internet, since last Monday.
This slandering remarks has
caused great concern not only to the "Muslim customers of
the popular café, who are having second thoughts of going
there, but also to the management of the Coffebean & Tea
Leaf, as this is not good for business," explained Awg Rano
Iskandar, Director of Coffeebean & Tea Leaf.
Such rumours have happened
before in Kuala Lumpur before the Coffee Bean & Tea Leaf
branch opened in Brunei last 2001, but the public ignored the
rumours and business went on as usual.
"However, the affect of
this rumour is evident since customers are more cautious and are
now asking us whether our drinks are Halal or not," he
added.
Kalvana, District Manager of
Coffeebean & Tea Leaf, noticed that in the past two weeks,
the Malay Muslim customers have lessened especially during the
night.
The management would like to
assure all customers that all the drinks are Halal, in which
they have a letter from the Regional Franchise and Product
Development Manager Asia Pacific to prove it.
The letter states that,
"Mono Di-glycerides can be extracted from both soya bean or
animal extract. The E471 Mono Di-Glycerides contained in Coffee
Bean's chocolate and vanilla powder is in fact derived from
hydrogenated soya bean oil."
For further evidence, a
research was commissioned and has in fact been certified by an
Independent laboratory that 'Mono and Diglycerides in the
creamers used for the international coffee and tea chocolate and
vanilla products do not contain any animal fat or animal
bi-products.
Thus, the management assures
all customers that all the ingredients used in the preparation
of the beverages are safe for consumption and not in conflict
with any local or religious laws or prohibition.
Currently, the certification of
Halal is in the process from the Science Lab under the Ministry
of Health.
"Hopefully, business will
resume as usual once these rumours stops," added Kalvana.
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