Baiduri Bank Revels In Regional Award
By CT Hj Mahmod

Bandar Seri Begawan - Baiduri Bank was a joint winner in the Marketing, PR or Brand Management Project category of the Asian Banking Awards 2005 for `It's a Great Big World' brand campaign.

Brunei's lone local bank's entry was among 118 entries from 48 banks in 16 countries competing in the same category.

"As this is a regional award, we were competing with some of the best financial institutions in Asia Pacific. This is a major achievement for a relatively young bank with slightly more than 10 years in operation," said Pierre Imhof, Baiduri Bank General Manager.

"Our brand promise is a constant reminder of our aspiration to deliver superior value to our customers and shareholders. It is the driving force in our pursuit of excellence," he said.

Philippine Finance Undersecretary Roberto Tan recently presented the award during the Asia Pacific Bankers Congress in Manila to Mr. Ti Eng Hui, Deputy General Manager of Baiduri Bank for Retail Banking and Branch Network.

Baiduri Bank was the only winner from Brunei during the awards night. Other winning banks from the region were OCBC Singapore, The International Commercial Bank of China (ICBC), Siam Commercial Bank and Planters Development Bank in the Philippines.

The `It's a Great Big World' campaign launched July 2004 showcases Baiduri Bank's new corporate identity: the dynamic, internationally recognised award-winning bank that is truly local.

The award underscores the bank's strong commitment and aspiration to deliver world-class financial products and services to Bruneians, to help them make the most of their world at different stages of life's cycle.

Meanwhile, Mr. Imhof spoke to the Weekend Bulletin on customers' security issues particularly in the wake of credit card fraud reportedly on the rise. He gave his assurance that none of the bank's clients have been victimised.

Security is one of the bank's priorities, with a special taskforce to address these issues, and a state-of-art Information Technology security features that ensure a banking environment that is as safe as possible, he said.

We have put a lot of efforts in the security of customers, as credit card fraud is the most sophisticated and dangerous type of commercial crimes that exist, he said.

"This is a very serious issue and we cannot afford to not take seriously all these security issues, he added.

Mr. Imhof believes "cooperation with law enforcement is key in fighting against fraudulent activities". -- Courtesy of Borneo Bulletin

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