Promoting Joint Tourism
By Kartika Rahman

Bandar Seri Begawan - The 4th BIMP-EAGA Joint Tourism Development Cluster Meeting concluded, yesterday with the finalisation of recommendations, which was made official with a signing ceremony by Director of Tourism, Sheikh Jamaluddin bin Sheikh Mohammad at the Centerpoint Hotel in Gadong.

It was attended by 30 participants comprising private and public sector stakeholders active in driving the promotion of joint tourism in BIMP-EAGA.

The objective of the seminar was to introduce the value-chain approach to BIMP-EAGA tourism stakeholders, the mapping of BIMP-EAGA tourism value chain and analysis of strengths, weaknesses, opportunities and threats; to understand the roles and requirements in tourism development and develop an action plan based on the principal of the value-chain approach.

The meeting noted that the original vision of BIMP-EAGA is to complement - and add value to the region.

Joint tourism efforts in the past have revealed resiliency of the sub-region despite various challenges. For instance, Sabah, Sarawak and Brunei Darussalam-had established the Borneo package in

November of 1996, but discontinued it due to the haze problem in Southeast Asia faced at that time. The Package was later relaunched in 2000 but is currently discontinued due to the SARS issue. Such continuity of efforts became focal points for future recommendations and strategic plans.

During the meeting, finalisations were made for the implementation of BIMP-EAGA Roadmap 2006-2010 and BIMP-EAGA Action Plan 2006-2010, as well as initiatives to undertake joint tourism marketing and promotion, human resources development and air accessibility. -- Courtesy of Borneo Bulletin

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