Development Programme For DST Managers
By Maya Salleh

Bandar Seri Begawan - Thirty-one senior managers of DST Group yesterday completed the three-day Customised Executive Development Programme conducted by Asia Inc Forum and Monash Univeristy on `Business Growth through Innovation'.

The closing ceremony was held at Empire Hotel and Country Club and the guest of honour was Pehin Dato Haji Abdullah, Permanent Secretary at the Ministry of Communications.

Pehin Dato Haji Abdullah, in his speech, imparted three important words of wisdom - perspire, inspire and aspire - where he related anecdotes from his experience during his service as a senior officer at the Ministry of Communications.

He said that marketing is a complex subject that those involved must be aware of constantly and they must be able to apply marketing strategies not only as a means to its end but to continuously upgrade their skills and knowledge, responding to the changing customer needs and technological advancements.

Awang Saifulbahri Pehin Dato Hj Jaya, Deputy Managing Director of DSTGroup, in his welcoming remarks, called on the participants to continually be innovative to stay competitive.

He urged the participants to rise to the challenges of changing consumer needs, technology and business growth. He expressed his confidence that DST Group will be able to respond to effectively.

A foreword was delivered by the guest speaker or facilitator from Dennis Kiellerup, Monash University.

Pg Hj Md Zin Pg Hj Damit, Managing Director of DST-Group, in his speech, conveyed his appreciation to Asia Inc Forum and Monash University for organising and facilitating the three-day course.

He called on the participants to wisely apply the knowledge, gained during the course, once they return to their departments.

The programme was aimed at acquainting the participants with the principles and skills of innovation and entrepreneurship and to explore their application to the development of the corporation.

The participants are taught to become more familiar with the state of the art thinking concerning the principles and practices of innovation, entrepreneurship and corporate development as it applies to DST; understand and explore the values and principles underpinning the management of DST and understand how entrepreneurial thinking can be used to great advantage.

It will also allow and encourage ideas across the total spectrum of people within DST; better understand the richness of innovation through projects and project champions thus maximising the possibility of future successes and profitability for DST and apply the principles and practices to the planning, development and delivery of real projects.

The programme also dealt with key aspects of innovation, particularly the need for innovation and its relationship to the success and profitability of DST. Particular emphasis was placed on the role of innovators, people, in the total process of creating an energising workplace culture by developing ideas that have enormous importance for commercial growth.

Special projects were identified, project teams were formed and project plans were written.

The closing ceremony concluded with the presentation of certificates to the 31 participants by the guest of honour. -- Courtesy of Borneo Bulletin

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