Baiduri Launches New Branding Drive To Mark 10 Years Operation
By Maya Salleh

Bandar Seri Begawan - Baiduri Bank launched a new branding campaign yesterday, signaling its entrance into a new phase of development as it celebrates its 10th year in operation.

It also reflects the bank's growing leadership and strength in providing world-class products and services.

Featuring the tagline "It's a great big world", the campaign highlights the key strengths of Baiduri Bank, namely "Service accessibility", "Innovation", "One-stop personal and business bank”, and "In-depth local knowledge and understanding".

In line with the bank's rapid growth over the years, the new campaign is a natural extension of the "Who's Your Bank" campaign launched in 1997/98.

Mr Pierre Imhof, General Manager of Baiduri Bank, said in a press release yesterday that the bank's previous "Who's Your Bank" campaign was created to rally its employees and customers around the transition that the bank was undertaking from focusing solely on corporate business to encompassing both corporate as well as retail banking.

He further added, "While `Who's Your Bank' has successfully established the bank's image as a retail customer focused financial service provider, `It's a Great Big World' takes the theme further by showcasing our new corporate identity: the dynamic, internationally recognised award winning bank that is truly local."

As Baiduri Bank celebrates its 10th year in operation, the new branding campaign signifies the bank's entrance into a new phase of development. With a strong customer base and leading market position, the bank is now poised to reach new heights in service quality and product innovation.

The campaign reinforces the bank's commitment to provide a diverse range of world-class, innovative banking product and services, while remaining close to the heartbeat of Brunei, growing and evolving with the country and its people.

"The new campaign captures our corporate direction and provides a stronger strategic focus as we seek to establish ourselves as the excellent banker and business partner of Bruneians who genuinely understand local needs and strive to fulfill them," said Mr Imhof.

"At the same time, it enables us to connect with our customers, who appreciate financial products and services worth a personal touch."

With the commencement of Baiduri Bank's new branding campaign yesterday, the bank will integrate the branding campaign into all its marketing collaterals in addition to print advertising.

It promises a new, contemporary look to be introduced at the bank's The Mall and Tutong branches and which will gradually be extended across all branches to reflect the dynamism and progressiveness that the brand encapsulates. -- Courtesy of Borneo Bulletin

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