Brunei's Local News - Brudirect.com

HSBC-SIA Partnership Means Greater Options For Credit Card Holders
By Lyna Mohamad

Bandar Seri Begawan - HSBC credit cardholders will now have greater options in choosing their next travel destination as cardholders can now convert their HSBC Reward Points to KrisFlyer Miles.

This partnership between HSBC and Singapore Airlines KrisFlyer programme was officially signed during a luncheon held at The Rizqun International Hotel yesterday.

Present at the event were Deputy Minister of Communications cum chief guest Dato Paduka Awg Hj Yusof Hj Abd Hamid, HSBC CEO Tareq Muhmood, Singapore Airlines General Manager (Brunei, Sabah and Sarawak) Lim Thong Chuan.

Held to officially endorse the partnership, the event also saw the attendance of members from the senior management of HSBC and Singapore Airlines.

In his welcoming speech, Mr Muhmood noted that across Asia, from Taiwan to Thailand, the partnership between HSBC and Singapore Airlines has already experienced huge success and that they expect the same level of success here in Brunei.

"Our air miles conversion programme has always been a strong performer and this partnership will continue to strengthen our commitment to rewarding our customers with more benefits. I look forward to deepening our partnership with Singapore Airlines to benefit both our clients."

Meanwhile, Mr Lim said "We are very pleased to welcome onboard HSBC Brunei as the 10th market for HSBC for our KrisFlyer programme. We are positive that this partnership will be beneficial for both parties as we expand our membership database to include HSBC

Brunei's clientele, giving added value to both KrisFlyer members and HSBC cardholders."

Being the first bank in Brunei to introduce the Air Miles Conversion Programme, HSBC expects more positive growth together with Singapore Airlines.

The new signing will enable HSBC customers to continue to redeem their credit card Reward Points for KrisFlyer Miles at an extremely competitive conversion rate, where every B$2 spent on a HSBC credit card is equivalent to one air mile. The accumulated air miles can then be used to claim for free air flights and upgrades once enough points have been accumulated.

To be eligible, HSBC cardholders must first enroll as a KrisFlyer member at krisflyer.com before converting their Reward points to KrisFlyer miles and cardholders will be able to redeem their points through HSBC's call centre at 2252252 or through online@HSBC at www.hsbc.com.bn or simply by visiting their nearest branch. -- Courtesy of Borneo Bulletin