Brunei's Local News - Brudirect.com

Bandar Seri Begawan - Easyorange, provider of digital advertising billboards, launched the EO Scollers on January 1 to overcome the screen visibility problem during the day, and has since been operating successfully.

This was said by EasyOrange sales partner Faizal Rosli during a press conference at Fratini's Restaurant, Gadong.

Also present at the event was EasyOrange sales partner Terence Koh.

All EasyOrange digital billboards, which were first introduced in the country on July 2006, have been replaced with the EO Scollers, which, the company believes will help better serve its customers.

The five EO Scollers, which are much larger than the digital billboards - 81 inches in measurement as opposed to 42 - allow greater visibility of the

advertisements.

Faizal Rosli added that each scroll is printed on a special light translucent paper, allowing the backlight to shine through, making the advertisement more visible at night.

He also pointed out that each advertisement appears for 12 seconds, before the billboard scrolls to the next advertisement, to ensure all clients will appear once every minute.

With a maximum of five clients per billboard, displaying advertisement on it requires a minimum contract of three months, with each billboard displaying five slots at a running time of 12 seconds around the clock. -- Courtesy of Borneo Bulletin