Important Role Of Tourists Boosting Local Economy Stressed

Bandar Seri Begawan – Tourists coming to Brunei and staying in hotels and using tourism related services contribute directly to the economy of the country and thus help maintain and increase job opportunities and economic activities.

These tourists are mainly business travellers, delegates to conferences and meetings as well as leisure travellers.

The Director of Brunei Tourism, Sheikh Jamaluddin of the Industrial Promotion and Tourism Section said that it was the number of such tourists, and how, long they stay on average in the country, that is important for the development of the tourism industry in Brunei.

He said Brunei tourism estimates, based on information gathered from hotels, airlines and tour operators, that the number of such tourists was about 100,000 for the year 2003, staying an average of three nights or so in Brunei.

Brunei Tourism he said will work closely with the hotels and tour operating industry to monitor in a more systematic way the number of guests they handle, their country of origin, purpose and duration of stay.

These figures will be used as a basis for future projections, objectives and goals and to calculate future expected revenue and hotel occupancy rates. To rapidly increase occupancy rates, both tourists numbers and average length of stay need to grow strongly each year.

With this regard a photo, CDs containing high-resolution pictures, representing some of Brunei's most scenic views of its natural, cultural, architectural and Royal heritage assets have been introduced.

The images will be used by Brunei Tourism, RBA and local hotels and tour operators for inclusion in their own brochures, advertisements and websites.

The now familiar Brunei logo, unchanged since the days of Visit Brunei Year, in 2001, has been refreshed by incorporating pictures from the recent photo shoot in its design, while the current tagline "Discover A Different Side of Asia" has been changed to "The Green Heart of Borneo" to better reflect that nature and eco-tourism are the kingdom's strong selling points.

The other tagline “A Kingdom of Unexpected Treasures” has been retained, as that is exactly what Brunei is, said the Brunei tourism chief. -- Courtesy of Radio Television Brunei 

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