Placing Brunei On World Map
By James Kon

Bandar Seri Begawan - The Brunei Tourism Unit has introduced new images to promote the Sultanate to the world.

The Brunei Tourism Development Division of MIPR recently commissioned renowned Australian tourism photographer David Kirkland to complete a comprehensive photo shoot of the `Kingdom of Unexpected Treasures.'

It was part of a $442,500 project awarded to Kuala Lumpur based Mandate International.

With photo credit going to David Kirkland, Brunei Tourism will receive 60 high-resolution images that will be mass reproduced in specially designed photo CDs for distribution to tourism industry members and the media for promotional purpose.

Starting February 2004, three newly designed advertising materials reflecting Brunei's unique selling propositions of natural treasure, royal heritage, culture and tradition will appear regularly in the travel industry as well as consumer magazines throughout Europe, Middle East and Asia-Pacific.

David Kirkland was able to capture the essence of Brunei's beauty and its friendly people.

The familiar `Visit Brunei Year' logo - left unchanged for three years - has received a facelift and now incorporates the recently snapped pictures in its design.

Its tagline - altered from `Discover A Different Side of Asia' to `The Green Heart of Borneo' - better reflects ecotourism and nature as Brunei's strong sealing points.

The first batch of 500 photo CDs for the international market will be launched during the Asean Tourism Forum in Laos, from January 30 to February 7.

The Empire Hotel and Country Club, Sunshine Borneo Tours and Pan Bright Travel will be accompanied by Brunei Tourism, Royal Brunei Airlines and a ministerial delegation to the Tourism Forum.

With the new photos, promotional kit and numerous projects for designing new promotional materials awaiting approval, Brunei Tourism is undertaking initiatives to position herself more forcefully alongside fellow Asean countries. -- Courtesy of Borneo Bulletin

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