RBA Introduces Super Value Fares
By James Ken

Bandar Seri Begawan - Now you can fly to Kota Kinabalu for a mere $38 and to Kuala Lumpur, Kuching, Jakarta, Surabaya and Denpasar for just $68.

What more, you can even fly down under to Darwin, for a mere $138.

All this on the national carrier, Royal Brunei Airlines. Giving the `budget airlines' a run for their money, RBA introduces these unbeatable fares from today to discerning air travellers in the Sultanate.

Effective today, 24th January 2004, RBA will introduce these rates under the "Bluesky Fares". Customers are offered exceptional value under this scheme. They can only be purchased online from the RBA website www.bruneiair.com.

With the introduction of Bluesky Fares, Royal Brunei is offering great value economy class fares to seven destinations, direct from Brunei, a Press Release from RBA stated yesterday. Fares start at $38 one way to Kota Kinabalu; $68 one way to Kuala Lumpur, Kuching, Jakarta, Surabaya and Denpasar and $138 one way to Darwin.

These fares will be offered for sale effective January 24 for travel between February 1 and March 31, 2004.

The low fares come with a few restrictions. For instance tickets are non-refundable once purchased, no changes to the tickets are permitted once booked, the ticket is valid for a maximum stay of 30 days only.

There will also be no child discounts. Fares are not eligible for Royal Skies mileage accrual and fares do not include charges on Taxes and Airport facilities.

Customers are encouraged to book early to obtain these lowest fares. However, if seats sell out at these low prices, other Bluesky Fare levels of $88 one-way and $138 one way will be offered to Kuala Lumpur, Kuching, Jakarta, Surabaya and Denpasar.

Even with these low fares, customers will still be entitled to Royal Brunei Airlines' customary services such as advanced seat selection, complimentary meal and beverage service, baggage allowance as well as in-flight entertainment.

Hajah Masrini Abdullah, Assistant to Manager E-commerce said, that Bluesky fares have been made possible because of new Internet booking engines that the airline soft launched in December, 2003.

Bluesky fares are the first step in what will be a major initiative by RBA to take advantage of its new online retail capability and to develop other elements of the low cost airline model in order to compete in the fast growing segment of the air travel business.

Bookings can be make on the website in four simple steps. Customers have the ability to book a Bluesky fare online and pay in person either at a Royal Brunei Ticket Office or its new service centre at the Brunei International Airport.

Payment can be made online using a Visa or Mastercard. Bluesky fares will be targeted at select destinations and travel periods with offers changing regularly.  -- Courtesy of Borneo Bulletin

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