Anti Drug Billboard Goes Up Over Kampong Ayer

Bandar Seri Begawan – Although renowned for its uniqueness, Kampong Ayer is keeping abreast with the tide of development in particular in the era of technological sophistication.

Among the obvious new changes, taking place, in the water village is the setting up of a Prisma advertisement billboard.

The Prisma billboard is erected in front of Kampong Pandai Besi just opposite the jetty of Sultan Haji Hassanal Bolkiah Foundation in the capital.

The increasing numbers of billboard adverts are designed specifically to draw the attention of passers. The latest one over Kampong Ayer is one of them.

But this one over Brunei’s picturesque water village is something new and rare.

Installed by the Sunlit Advertising Sendirian Berhad, the billboard was set up with the approval of the Bandar Seri Begawan Municipal Board.

People who spend their time at the Sultan Haji Hassanal Bolkiah Foundation jetty across the billboard will be able to absorb the message it carries.

With its sign saying 'Melangkah Jauh Tanpa Dadah' or 'Going Forward Without Drugs', it has a deep meaning for people who view the board.

The billboard not only attracts the attention of water taxi fares.

Indonesian worker, Suyanto Mohamad Poor likes to spend his free time viewing picturesque Kampong Ayer.

He said the sign from the billboard has deep meaning and it is a reminder to the public of the government's concern in ensuring the country is free from the menace of drugs.

There are more than twelve billboards in various parts in the country.

With the rapid changes and high quality technology, the Municipal Board has no option but to keep abreast with progress in introducing the concept of signboards into a more interesting, modern and sophisticated ways.

The board also aims to update the installation of conventional advertisement to a more interesting and proper format using the flip boards. -- Courtesy of Radio Television Brunei 

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