GM appoints DAHA as local distributor
By Lyna Mohammad

The new Chevrolet showroom at DAHA Trading in Beribi. Photo: MK Anwar

General Motors Corp has appointed DAHA Trading Sdn Bhd, a member of the Goh Hock Kee (GHK) Group of Companies, as the sole distributor for its vehicles in the Sultanate.

In conjunction with this appointment, DAHA Trading will be unveiling and launching the Chevrolet range today at the GHK Motors showroom at the Beribi Light Industrial Estate, in Gadong.

The appointment was certainly a delight for DAHA Trading as it reflects the confidence General Motors Distribution Corp has in the company, stated a spokesman for DAHA Trading.

"We will do our best to promote the Chevrolet or 'Chevy', as it is affectionately known, to the best of our capabilities. We strongly believe that this new relationship will be mutually beneficial on a win-win basis," he concluded.

General Motors Corp, founded in 1908, is the world's largest vehicle manufacturer and has been the global automotive sales dealer since 1931 till today.

They have manufacturing operations in 32 countries with its vehicles selling in more than 190 countries. GM sold more than 8.6 million cars and trucks in 2002, which is nearly 15 per cent of the global vehicle market.

GM's global headquarters is located at the GM Renaissance Centre in Detroit and is the first manufacturer to sell more than 2.7 million trucks in a calendar year as well as the first to sell 1.2 million SUVs.

With a line up of automotive brands comprising of Buick, Cadillac, Chevrolet, GMC, Holden, HUMMER, Oldsmobile, Opel, Pontiac, Saab, Saturn and Vauxhall, the GM group distribution network in some countries also markets vehicles manufactured by GM Daewoo, Isuzu, Subaru and Suzuki.

For Brunei, car enthusiasts can witness the unveiling of the Chevrolet brand, comprising the Optra 1.6 auto, the Vivant 1.6 manual and the Aveo 1.5 sedan and hatchback, auto and manual version at today's event.

The Optra, a new mid-sized sedan, was manufactured in June last year by GM Thailand, which is a wholly owned subsidiary of GM Corporation and one of the linchpins of the corporation's expansion strategy in the Asia Pacific Region to cater to the Asian markets.

GM Thailand has also been one of the top motor vehicle exporters in Thailand over the last two years.

With its state-of-the-art technology, it is the most modern car assembly line in Thailand and one of the most advanced facilities in the Asia-Pacific region and worldwide.

Courtesy of Borneo Bulletin