Burger festival at Jollibee till Jan 31
By Rosli Abidin Yahya

Poster promoting the burger festival. Photo: Zureena Abdulah

To demonstrate its appreciation to local diners for their support, Jollibee Foods Corp is having a burger festival at all branches in Brunei Darussalam until January 31.

Buyers of two burger products will get a third one for free. The burger festival, said Jollibee's manager, had been ongoing since January 11. Jollibee in Brunei grew from a branch in Utama Bowling Complex in 1987 to four branches today.

Jollibee also has other branches at Gadong, Seria and Yayasan Sultan Haji Hassanal Bolkiah in the capital.

The company, which started as an ice cream outlet in Manila, said it is now in the process of establishing operating procedures and standards in preparation for the eventual expansion here.

The Borneo Bulletin once reported that Jollibee Foods Corp. emerged as Asia's most admired company and the Philippines' leading company in separate surveys carried out by two regionwide business publications, Hong Kong-based Asian Business Magazine and Far Eastern Economic Review.

The polls are meant to recognise Asian companies for their efforts to improve the range and quality of their products and services and expand their business, thereby maintaining market leadership, especially in the light of prevailing economic difficulties.

Courtesy of Borneo Bulletin