ABPA Members Exchange Ideas At Forum
By Ahmed Shaheeb

Bandar Seri Begawan - The Asean Book Publishers Association (ABPA) yesterday held a forum at the International Convention Centre (ICC) in Berakas in conjunction with the 24th National Day celebrations.

Entitled 'Enhancing Better Business Profitablility Among Asean Countries through e-Marketing (ABPA),' the forum was presented by a panel of speakers from various Asean countries.

In his speech, Asean Book Publishers Association President ATTY Dominador D Buhain said, "It is my vision to link the member-countries of ABPA and to have a bridge for better understanding among us.

"Better linkage and communications would give us bigger and wider opportunities for book translation, co-publishing and marketing. Thus, it is my hope that a website for ABPA member countries be created.

"It is coincidental that my vision and plan then, is now the main topic of today's forum .i.e. ‘e-Marketing among Asean countries," he said.

Among the other invited speakers were Dr J B Sudarmanto/IKAPI from Indonesia, Harip Hakim Sani from Malaysia, Johnson Lee from Singapore, Eric Hartmann who spoke on Google Book Search and Dr Mataim from Brunei. The event was chaired by Hj Sahari.

The objectives of the forum were to exchange ideas among ABPA-member countries; emulate the best business practices and legal infrastructure among ABPA members; expand co-publishing programmes, translation and distribution rights; promote better understanding and goodwill; as well as have better representation at international forums.

ABPA has an exhibition booth where members of the public can check out books published by various Asean countries, It is currently being manned by Deputy Secretary General for International Affairs and Concurrent Head of the Book Fairs Sonia Santiago, and Quek Chin Hui, the Director of Market Asia Distributors (S) PTE LTD from Singapore. -- Courtesy of Borneo Bulletin

Click Here To Have Your Say On This Story

Brudirect.com News

Brunei's Fastest Growing Website with