Eye-Catching Packaging Boosts Chances Of Sale
By Azaraimy HH

Bandar Seri Begawan - If delivered with the right package, Brunei Darussalam's halal food products will have the potential to reach global markets.

Esa Amin, the Head of Marketing & Strategic Alliance Division of Glohex Consulting Group, believes that halal food products made in the Sultanate have the right ingredients for success.

He was part of a delegation from GLOHEX, a consulting group that will be opening the first integrated halal retail store in Malacca called 'HalMart'.

He stressed on the need for product packaging to be attractive and appealing.

If new products are lined on the shelves of supermarkets with other brands, shoppers may not think about trying the new products because they will be shopping on "autopilot mode" and would normally just buy the brands that they are used to.

Packaging a product the right way entails much more than just creating a box or package to put your products in.

Gone are the days of the box acting as only a protective shipping container.

The box today is a "retail" salesperson, as it is expected to provide shoppers with all the necessary information to help them make an informed decision.

In other words, the packaging is a "silent salesperson".

Esa told the Bulletin that Halmart, which is expected to open its first chain in Malacca, would be able to help design packaging for Brunei products. -- Courtesy of Borneo Bulletin

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