| By Rosli Abidin
Yahya
The Empire Hotel & Country
Club has appointed United Arab Emirates-based Fusion Marketing
Management as its sales, marketing and PR support and the Middle
East representative office for all outbound tourism to the local
hotel, considered one of the best in the world.
Naomi Graham, Commercial
Director for The Empire Hotel and Country Club was quoted by
Dubai newspapers that the hotel had aligned itself with Fusion
Marketing Management because of their proven ability to
successfully launch luxury properties, particularly
non-alcoholic properties, with particular appeal to the Middle
East market.
The move is also made to
attract the Middle East market we have to create an impression
of the utmost exclusivity.
"We have to create the
impression of Brunei Darussalam as a must visit destination a
country that has a great deal in common with the GCC in terms of
wealth, natural resources; and religion, yet is one of the
undiscovered wonders of the world," Naomi recently quoted.
The Empire Hotel & Country
Club is a grand, spacious, fully integrated, state-of-the-art,
luxury 5-star hotel.
Located on a magnificent
stretch of Brunei's pristine coastline, framed by the South
China Sea, the hotel meanders through 180 hectares of lush
tropical gardens providing an idyllic sanctuary and is Brunei's
only hotel on the beach.
The grandeur of the Empire
Hotel flows through to the Country Club with its impressive
range of world-class sports and leisure facilities from floodlit
tennis, badminton, squash, state of the art fitness centre,
ten-pin bowling, a wonderful spa that panders to body and mind,
to a nearby equestrian centre and polo club.
The floodlit 18-hole,
championship Jack Nicklaus golf course has played host to the
likes of President Clinton and royalty.
Fusion Marketing Management LLC
is a wholly owned British company based at the prestigious Media
City in Dubai. Boasting a highly experienced team, with over 40
years collective hotel experience in the region, Fusion
Marketing provides a bespoke integrated sales and marketing
solution for hospitality and tourism bodies.
Fusion Marketing Management
team has worked in the region for five years with leading hotel
names such as the Marriott, Intercontinental and Taj Hotels,
which has equipped them with expert knowledge and personal
contacts to increase local and international business levels.
Their current portfolio
includes The Fullerton Singapore, Taj Hotels Worldwide, Dusit
Dubai and Movenpick Hotels.
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