Tourism Campaign Gaining Momentum
By Azrol Azmi

Bandar Seri Begawan - The Brunei Tourism Board is embarking on a domestic awareness campaign to highlight the importance of the tourism industry as a key driver for the country's economic diversification plans and employment opportunities

The campaign, dubbed "Kenali Negara Kitani" ("Get To Know Our Country"), also calls on locals to take time out to explore the wonders of Brunei during weekends and holidays.

A presentation of the campaign was yesterday held for more than 100 village chiefs, penghulus as well as mukim and district officers at the Brunei-Muara District Office in Berakas.

Also present were Chief Executive Officer of Brunei Tourism Board Sheikh Jamaluddin Sheikh Mohamed, BruneiMuara District Officer Dato Awang Haji Md Yussop bin Bakar, and Assistant Brunei-Muara District Officer Awang Haji Jamain bin Momin.

According to the Brunei Tourism Board, private companies in the tourism line, such as hotels and tour operators, who want to take the opportunity in developing the domestic tourism industry, will be signed on as "KNK partners".

The campaign also welcomes villages with special places of interest, activities, scenic spots, food specialties, handicrafts and other attractions to come on board.

Both the tourism industry and village-level KNK partners will then be encouraged to develop mutually beneficial business arrangements to drive demands for domestic tourism products across the country, which will be supported by the year-long KNK marketing campaign.

Currently, some 25 establishments have signed on as KNK partners. As the campaign gains momentum, the Brunei Tourism Board is promoting the KNK initiative and its benefits to village chiefs and penghulus.

Meanwhile, presentations on the KNK campaign will be conducted at ministries and other government agencies, schools and relevant organisations.-- Courtesy of Borneo Bulletin

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