BAH Marks 10 Years With Website Launch
By Kartika Rahman

Bandar Seri Begawan - The Brunei Association of Hotels (BAH) marked its 10th anniversary celebrations yesterday with the launching of its official website.

The function was held at the Mutiara Ballroom of the Sheraton Utama Hotel in the capital. The website, www.hotelsofbrunei.com, was launched by the Director of Industrial Promotions and Tourism Development, Ministry of Industry and Primary Resources, Sheikh Jamaluddin.

In his welcoming remarks, Sheikh Jamaluddin highlighted the value of spreading awareness by communication.

"What you are doing is effectively marketing yourself to the world. You are creating awareness. Without people knowing of your existence, you have no chance of getting your messages across. I wish that other associations that are directly linked to tourism would have their own independent websites," he said.

"The communication process is such an important component in any business organisation. It is a sad fact that many organisations pay little attention to their communication processes. Every organisation must always find ways and means to pass through its messages in an effective manner, whether internally or externally. Quite often business strategies fail because of ineffective communication processes."

Sheikh Jamaluddin added, "Tourism is going to play a major role in our economic development. Brunei is now becoming a destination of choice. We are seeing more and more visitors coming to Brunei. Some are even using regular chartered flights! We value their visits and wish them a pleasant stay in our Kingdom of Unexpected Treasures."

BAH's 10th anniversary celebration also saw the President of BAH, Datin Hjh Zainah Bujang bring to light the association's numerous achievements since its establishment, such as the "Big Makan", an annually-held Brunei Food Festival that showcases local delicacies.

Association members and guests at the function were later treated to high tea. A lucky draw with prizes sponsored by members of BAH was also held. -- Courtesy of Borneo Bulletin

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