Quality Service A Top Priority
By Liza Mohd

Bandar Seri Begawan - "Quality service for customers now includes management and fulfilling needs within a short period.

The rapid business environment changes have left an impact on customer expectations. In this context, there is a need to review the system and existing work process."

This was said by Belait District Officer, Haji Mohamad bin Haj i Abd Rahman, at the launching of customers week and exhibition of government departments in Belait under the Ministry of Home Affairs.

"The old mindset of considering customers a burden, stipulator or a person who needs to be in control, should be transformed into `partnership' or `VIP'. We should create convenience for customers in attaining our services and fulfil their expectation and needs," he added.

To face such challenges an organisation should continuously improve and apply `best practices' through strengthening its human resource by creating knowledgeable workers who are able to deliver customer-friendly services, the district officer said.

He added that customers week was part of efforts to strengthen public relations, fill the communication gap with stakeholders while building a better corporate image.

Through this activity, customers have the opportunity to gain further insight into the working process of a particular company, while the company is able to obtain detailed information on problems their customers face in order to improve their services.

Hj Mohamad called for delivery of services and products to be of high quality and in line with customers' expectations. Such practice should then be incorporated into the organisation and integrated into all its activities and business process.

He added that the business environment has transformed rapidly due to information technology and globalisation, and as such, there is a need to adapt to such changes.

There should be a paradigm shift towards a more conducive and flexible level of management so that the organisation would - become a learning organisation, he concluded.

Meanwhile, the event's chairman, Acting AssistantBelait District Officer, Awang Haji Muhammad Ibrahim bin Haji Juma'at, in his speech said the customers_ week, held for the first time, is participated by five government departments under the Ministry of Home Affairs.

The aim of the event is to expose the public to its services and working process so that there is transparency between department officials and the public. It is also a good opportunity for the public to make inquiries into the department's services and products.

Departments participating in customers week are Belait District Department, Kuala Belait/Seria Municipal Department, Labour Department, Immigration and National Registration Department and Fire and Rescue Department. The event is open to the public from 8am till 4pm and will end tomorrow. -- Courtesy of Borneo Bulletin

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