Baiduri Launches Visa Platinum Card
By Dewi Mohd Sofri

Bandar Seri Begawan - Baiduri Bank launched its new Visa Platinum Card at the Member's Lounge of the,Empire Hotel and Country Club, yesterday morning. Present at the launching ceremony was His Royal Highness Prince Haji Al-Muhtadee Billah, the Crown Prince and Senior Minister at the Prime Minister's Office.

Other guests included ministers, deputy ministers and prominent businesspeople as well as affluent professionals in the country.

Fitted with the new Visa brand identity and architecture along with changes in the card design, it is the first platinum card in Brunei to be based on the latest (European Mastercard and Visa (EMV) technology.

It is also the first EMV chip card in Brunei that deploys the dynamic data authentication method an anti-counterfeiting technology effective to improve the protection of EMV cards from unauthorised copying, offering cardmembers the highest level of security.

Already in use by many countries including Malaysia and Singapore, this highly sophisticated technology is based on storage of data/codes on the small chip that is fixed on the platinum card. Baiduri Bank will be installing the updated terminals enabling cardmembers to read and process such cards.

"This is a testimony of our commitment to invest in advanced technology and infrastructure to safeguard the interest of our customers and to ensure that they benefit from the latest security systems and technologies available," said Pierre Imhof, the general manager of Baiduri Bank, which also recently won the `Bank of the Year Brunei' award from the United Kingdom's The Banker Magazine.

Equipped with three major features - the latest payment security technology, Visa International's vast global network and Baiduri Bank's key strengths and competitive advantages in the local market - as leverage, Baiduri aims to gain a stronger foothold in the card business by providing a set of incomparable benefits and privileges to the card members.

The prestigious platinum card targeting VIPs, successful businesspeople and affluent professionals - offers not only global benefits and services from Visa International but also exclusive services within Brunei.

"We want to ensure that we have put together a compelling card offering that matches the distinguished lifestyle and exquisite tastes of these individuals," Imhof said.

Card members would also enjoy automatic enrolment in the best rewards programme in town where they could earn up to five times bonus points from their card purchases all year around - a feat that had never been done by Baiduri Bank, added the general manager.

Members are also entitled to complimentary travel insurance with premium coverage of up to $500,000.

"This card will certainly complement the existing range of financial products, services and value-added benefits that we are offering to our customers," Imhof said.

After the launching, His Royal Highness Prince Haji Al-Muhtadee Billah, the Crown Prince and Senior Minister at the Prime Minister's Office also toured the exhibition booths that were set-up around the lounge before consenting to sign the plaque. -- Courtesy of The Brunei Times

Click Here To Have Your Say On This Story

Brudirect.com News

Brunei's Fastest Growing Website with