Entrepreneurs Gain Crucial Tips On Marketing
By Rosli Abidin Yahya

Bandar Seri Begawan - Five entrepreneurs from the Sultanate recently joined 100 small and medium entrepreneurs from Limbang and Lawas during a workshop held at Hotel Purnama in Limbang.

The one-day workshop aimed at improving product packaging, designing, labelling and product naming.

Entrepreneurs Dr Hjh Raiyah Hj Md Ali, Hjh Kertini OKPSD Abang Hj Abu Hanifah, Hj Juned Hj Ramli, Hjh Armah Hj Othman and Hjh Rokiah said the workshop was vital in improving their products towards regional and international acceptance.

Entitled `The Workshop Programme towards Improving Packaging Design, Labelling and Product Naming as well as Halal Certification, HCCP and GMP for SMEs", the workshop was conducted by the Small and Medium Industry Development Economic Cooperation of Kuching. According to Dr Hjh Rayah, the Limbang workshop was an extension to their earlier visit to the Malaysian Agriculture, Horticulture and Agrotourism Show (MAHA) 2006, which was held in Serdang, West Malaysia, last month.

"We saw the relevant agencies' (in Malaysia) commitment to help SME entrepreneurs to progress further in their respective industry.

"We managed to get a few tips from them in our effort to promote our products and increase competitiveness in the global marketing arena. "We hope we can apply them here in our commitment to see our products receive international acceptance," she added.

Businesswoman Hjh Kertini agrees with Dr Hjh Rayah, in that local SMEs need to be aided in order to compete in the global arena.

"Yes, we learnt a few tips at the Limbang workshop on ways to improve the looks of our products so they can be strikingly attractive to international consumers," she said. Among the presented working papers were Processing Principles (Food Facts) and the Importance of Packaging, Labelling and Naming of Food Products, Graphic and Design of Product Packaging, Labelling and Naming, Understanding HCCP and GMP Certifications for Food Products, and Halal Certification.

The workshop was supported by MITI, MIDA, NDC, MATRADE, MIDF, MID Sarawak, MARDI, FAMA, PPKS, SIRIM, JAIS, SEDC, PHIM, SME Bank & FMM.-- Courtesy of Borneo Bulletin

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